Emerging Products in Nontraditional Formats: Responding Creatively to Changing Audience Needs

Duration: 52 mins
Publication Date: 2022 | Jun 02

About the session

The scholarly communication environment is changing in significant ways that the pandemic has only accelerated. Digitization and easy access to online publishing tools have led authors to explore new ways to present research findings and create educational resources; organizations outside of academia are publishing research in ways outside traditional processes; and faculty have pivoted to video and virtual reality to improve teaching and connect with students. How can publishers respond productively and creatively to meet the needs of their audiences and create sustainable revenue? This session will explore a variety of emerging products that are NOT standard scholarly books and journal products. Hear from speakers with a range of backgrounds to explain the ideation process, challenges encountered along the way, and the initial market response. || Speakers: Jessica Lawrence-Hurt; Erin Landis; Toby Green; Emma Vodden

Collection

Annual Meeting (2022)

Speakers

Director of Marketing, GeoScienceWorld

Jessica Lawrence-Hurt is an experienced scholarly publishing professional with 15+ years in global sales, marketing, and product leadership and a track record of successful strategic planning, product marketing, GTM, revenue growth, brand strategy, and content marketing. She has held previous sales and marketing roles at Alexander Street Press, MIT Press, and Cadmore Media and is cochair of the SSP Community Engagement Committee.
Director of Publishing, Bone & Joint Publishing

Emma Vodden is the Director of Publishing for Bone & Joint, the imprint of The British Editorial Society of Bone & Joint Surgery. She oversees all aspects of the publishing program and is responsible for the development of new products. Vodden has been in STM publishing for more than 20 years and has overseen the transition to digital workflows at the Society. Emma brings a wealth of experience as well as a creative and innovative approach to the development of the Society's products. She has led the development and implementation of several key strategic initiatives including the creation OrthoSearch (www.orthosearch.org.uk) and OrthoMedia (www.orthomedia.org.uk), two new unique and ground-breaking digital products recently launched.
Co-Founder, Coherent Digital

Toby Green, cofounder of Coherent Digital, has 35+ years experience in scholarly, policy, and professional publishing. Previously, he held a variety of senior roles with OECD Communications/Publishing and Elsevier Science and Pergamon Press. He was a pioneer of freemium open-access publishing and has a long track record of innovation in digital publishing. He is a regular speaker at publishing and librarian events in Europe and North America including: Charleston, NISO, ALPSP, OASPA, SSP, and Fiesole. Currently, he serves as expert advisor to the Open Research Community. Previously, he was a member of the Royal Society of Chemistry Publishing Board and Chair and Council Member ALPSP. To see a list of his publications: https://orcid.org/0000-0002-9601-9130
Origin Editorial

Erin Landis has more than two decades of leadership, strategic planning, project management, and relationship-building experience. She is the Managing Director of Origin Editorial, where she guides strategy, business development, and operations. Before Origin, she was the Vice President of Publications for the American Gastroenterological Association (AGA), where she oversaw the editorial and financial operations and strategic direction of several GI-related publications, including five peer-reviewed journals. Erin recently served as the president of ISMTE and is a member of SSP, CSE, and ASAE. She also served as cochair of the Publishing Professional Peer Group for the Council of Medical Specialty Societies and was a member of the writing group for the C4DISC Toolkits for Equity Project’s “Antiracism Toolkit for Organizations.” She received her degree in psychology from The College of William & Mary in Williamsburg, VA.